brand equity

[brænd ˈekwəti]
  • 释义

  • 品牌价值; 商标资产;

  • 双语例句
  • 1、

    Some brands acquire a bad reputation that results in negative brand equity.

    一些品牌名声很差,就导致负品牌资产.

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  • 2、

    The marketing mix should focus on building and protecting brand equity.

    市场营销组合应关注建设和保护品牌资产.

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  • 3、

    Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.

    产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.

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  • 4、

    In other cases, the extensions are unsuccessful and can dilute the original brand equity.

    另外的情形, 品牌延伸不成功并会冲淡原有的品牌资产.

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  • 5、

    Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.

    中小企业; 品牌; 自主创新; 品牌资产; 资产管理.

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  • 6、

    Source attractiveness and source relevance are two most important dimension influencing brand equity.

    来源的吸引性及相关性是影响品牌公平性的两个最重要的话面向.

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  • 7、

    Brand equity have the significantly mediated effect to the relation between organization trust and repurchase intention.

    品牌权益对组织信任与再购意愿的关系具有显著的中介效果.

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